Goler Fine Imported Shoes

Goler Fine Imported Shoes brings 30 years of experience and four generations of fashion savvy to historic Santa Fe. Here you can always find products for your special event and products for the office that stand up to your after-hours pursuits. While glamour and sophistication are given, we also carry products that will keep the spring in your step while you walk the farmers market.

Our cosmopolitan store, on Palace Avenue, just a block east of the plaza, offers men’s, women’s and a sprinkling of children’s shoes that are sharp, colorful, sometimes bold, sometimes whimsical, always thoughtful and cheerfully curated!

Explore our site to learn more about our perks & programs, our top-notch team, store happenings and new arrivals. If you are a creative type and itching to show off your work, read up on Reveal: Art Happenings At Goler. Have a bit more time? Get personal with our founder, Guadalupe Goler; read her latest Just For Kicks [J4K] post and send her your two cents.




In 2014, Goler Fine Imported Shoes launched REVEAL, an opportunity for Santa Fe creatives to utilize Goler’s prime Palace Avenue storefront to display their work. Goler has long celebrated both creativity and community—Reveal is another extension of this commitment. 

Like art, fashion simultaneously expresses and conceals the composer’s identity and meaning. The story, the revelation, is multifaceted and sometimes contradictory. This describes our city, too, and our times. Help us tell the Santa Fe story, reveal its brilliance and contradiction.

Please review our submission guidelines, and add your voice to the landscape “quaint and picturesque,” of “the City Incongruous.” (Per the 1928 Fiesta Program musings of our Santa Fe forebearers.) 

Thank you for considering this collaboration. We look forward to your proposal and future visits.

Questions? Please contact Reveal project coordinator and Goler co-owner—Paula Goler.