30th Anniversary—Consistently Consistent
The year is 1984, I am 28 years old and I'm sitting in the shoe store that I just opened where Milagro used to be (behind Origins). It is quiet in the store—to be more specific, "DEAD" would be the more accurate word. I look around at the skimpy inventory that I am trying to sell, but how? No one is coming in. Perhaps it's because of my location? Is it because my inventory, which I brought from a fashion company in Mexico, and a few style from Valentino (from Italy) doesn't work in Santa Fe?
So, I sit there by myself counting as the minutes turn into hours. I look around the small store and I must say it looks lovely. I have a very cozy oriental red couch, plants, and to separate the showroom from the storage room there is a huge floor-to-ceiling mirror. My eyes travel to my little antique wood box that I am using as my cash register. That was the extent of my technology.
My children, Paula and Chico, who were then eight and nine years old respectively, come in after school. Because I had no money for advertising, I print out flyers and have Chico go hand them out. Obviously the internet didn't exist then…and I do wonder if that would have made me more immediately successful!?! Even though my son hates passing out flyers, he still does it. Paula stays with me in the store and helps me with the few customers that come in. Needless to say my kids didn't believe in child labor ;)
A year later my brother, Alfonso, came to Santa Fe, not with intentions to stay but because my father sent him to check on me and to make sure I was in good health and high spirits. I was not, that's why my father sent me my brother as a guardian angel!
Well, 30 years later Alfonso is still here, still making sure that I am in good (financial) health and high spirits; Chico is still involved with my advertising as my graphic designer (he no longer has to pass out flyers!); Paula is still helping customers, holding down the sales floor as my manager and buyer. I have been blessed to have made it this long and I believe it is because I have not been doing it alone, I have had my wonderful family to help me make this a success.
This year marks our 30th anniversary and during these 30 years, we have been consistent about having love and passion for what we do. The rest is just….HISTORY.